Shifter brings the unmatched speed, security, and scalability of serverless architecture to the WordPress platform. Best of all, it solves high-traffic concerns while keeping costs low, so you’ll never pay more for what you need.In this post, we’ll feature an event sales site to show you just what Shifter can do to accommodate traffic spikes, reduce costs, and ensure security.
In this post, we’ll feature an event sales site to show you just what Shifter can do to accommodate traffic spikes, reduce costs, and ensure security.
Whether your site sells tickets to concerts, sporting events, live theater, or conferences, it cannot fail. If you lose traffic, you lose sales—and that’s not something your business can risk.
You know you’ll need to increase your server capacity for an upcoming event, but by how much? It’s impossible to know exactly, so you’ll probably upgrade to a high spec server ahead of time to be prepared.
This is what could happen:
You invested the money to accommodate increased site traffic—but you still weren’t prepared and lost the opportunity (and the cash).
With Shifter, this is what would happen:
Powered by an Amazon CDN, Shifter scales to meet traffic demands in real-time—and you only pay for what you need and use. That means you’ll be ready for any traffic surge, pay only for what you need, and give your customers the uninterrupted service they expect.
Building, running, and maintaining a website takes time: you have to set up the server, choose the right size, create a caching strategy, and then monitor it for safety and performance. For an event sales site, you’ll be manually migrating the site back and forth between smaller and larger servers to accommodate for traffic surges while keeping security concerns top of mind. You’ll need to constantly upgrade WordPress, PHP, Apache (or Nginx), and all the other middlewares and tools you use—even when traffic is low.
All of that takes time—time you could (and should!) be spending elsewhere. Let’s see what this could look like, before the event and after.
Only Shifter can reduce the cost, effort, and risk associated with manually adjusting your infrastructure for unpredictable traffic spikes. With Shifter, your site will be secure, global, and lightning fast.