Announcing support for ads.txt

Daniel Olson | June 28, 2019

Shifter now for ads.txt! With an update to our static site generator, users with ads.txt files can now deploy them to their static sites hosted on Shifter.

What’s an ads.txt file?

Ads.txt is an initiative created by the Interactive Advertising Bureau, or IAB, to validate ad inventory. It’s a simple solution to the complex problem of what we can trust online. Publishers and distributors can use this file to announce who’s authorized to sell their inventory.

Think of ads.txt as a digital handshake anyone can check. While this was new to us, it’s quickly becoming a standard for those who need it.

Adding support for ads.txt was a direct request from a customer. We were unaware of it as a standard until the question was raised. This is why we always look to our customers for feedback and suggestions. If there’s something you’re missing, please let us know!

If you’re looking for a solution to manage your Ads.txt file we recommend the plugin from the team at 10up. Ads.txt Manager by 10up providers WordPress admins with a user interface, validation, and quick access to making changes.

Are you using ads.txt on Shifter? Get in touch! We’d like to hear what you think of this new release and what other challenges we can solve.

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